Why do people waste their time and hard-earned money on fake social media gurus, shady SEO outfits, and uninspired, ineffective marketing agencies? Just because someone tells you they know what they are talking about doesn’t make it true.
It’s gotten really out of hand lately. Recently a few social media “experts” were saying that using hashtags is a mistake. They went on to say that with the new algorithm, using hashtags will hurt your post. Person after person claiming to be a social media expert repeated this advice. But is it true? No, it’s not true, and you only have to look at your own stats to see that you should be using relevant hashtags.
Let me show you this. A person made a post on Instagram, and had she not used hashtags, she would have missed out on the 3,439 views that she got because of her hashtags.
Sometimes, you have to trust your own judgment, and if your gut is telling you something doesn’t seem right, then you need to do more research.
Just because someone says they are an SEO expert or a social media guru doesn’t make it true.
You have to check their certifications and qualifications. I can tell you I’m an expert in SEO, but how do you know it’s true? I could load you up with fake clients and testimonials. Like so many others have.
Why are you wasting your energy entertaining these fakes who sell courses instead of walking the walk?
Why are you indulging these dirtbags who’ll pump your website full of fake links that’ll eventually sink your business when Google gets around to it? Look… as a business owner or hiring manager, your focus should be on how to deliver the best offer, product, or service you possibly can to the people who need it.
If you’re trying to get more sales, leads, customers, or clients…
You DON’T have to do it all yourself, but you DON’T have to pay through the nose for it either. You also don’t have to leave yourself open to so much risk.
You have to be smarter than that.
Check that a person has verifiable credentials. Look at assessments from sites like LinkedIn and Indeed.
Don’t just take someone’s word for it, either. Get the link and check that they really are an “expert” or “highly proficient” in the areas that they claim they are. Let me show you what I mean. Sites like Indeed and Linkedin provide proficiency reports and certification in a variety of skills.
Here’s a link to my “search engine optimization” assessment from Indeed.com, showing I’m an expert. It’s a public record that shows the name of the class, the date I completed the course, and my score (they rank you as completed, familiar, proficient, highly proficient, or expert).
How about my skills in marketing? Highly proficient. Same with social media – also highly proficient.
Now, it’s not just me claiming I’m great at SEO, social media, and marketing in general; you can actually see the assessment from an independent source to prove it. And that’s what I want you to do with others as well. Don’t just blindly assume someone is good at something they say they are. Actually, make them prove it.
Stop believing these random people you meet, not the internet, when they tell you they are an expert at something. MAKE THEM PROVE IT!
I’m not only social media certified, for which I can provide my credentials, but I’m also tested through Indeed. So you don’t just get my word for it. You can see samples of my social media certification credentials and work and validate my abilities through Indeed’s assessment of my skills.
I’m not just an expert in search engine optimization; I’m highly proficient in sales, marketing, verbal communication, teamwork, and social media, as well as management and leadership skills. It’s not just me telling you that. I’ve taken the time to prove it through Indeed’s assessment program.
So the next time you consider hiring a digital marketing guru, make sure they can prove they have the skills they claim to.
Get independent verification from reputable sites like Indeed.com or even LinkedIn. Do your research and save yourself from getting scammed.
